Earlier this week, I shared some thoughts about building a visual business plan starting with a theme. One of my theme words is Focus. And I am here today to argue that it should be one of your words as well.
Like many of you, I'm a creative type that has lots of ideas always in my head. And if your Facebook Status is true, then we also share insomnia. Can you relate to this?:
I admit that I would wonder about that question and then Google penguins in the middle of the night. Then I would link to ice caps melting which would lead me the dangers of Methane Gas and then the Apocalypse. Ugh! Now I am really up all night. If you saw the range of seemingly random topics on my I-Pad search list, you would either decide that I am very interesting or have a possible personality disorder. It's a toss-up.
Thinking about my theme word came with its own anxiety to keep me up at night. What if I chose poorly and was stuck with building my year around, say, Random Sensitivity ?-What does that even mean? Would my actions be about going up to various people and saying "I'm sorry" or "Are you OK?"
Thankfully the Universe offered me a clear (dare I say Focused) answer. A conversation with some finisher friends started it. After listening to ideas about many ways to improve their business, my advice was to Focus on the two things I thought were the most viable. Then I had two messaging conversations on Facebook. Again, what stood out for me was too many roads and no clear direction.
Then I was hit over the head with the "pay attention" hammer. A program came on with the Author, Daniel Goleman. Goleman wrote a best-seller on the importance of Emotional Intelligence years ago that I had found interesting and educational. His new book is about....wait for it......
"Focus. The Hidden Driver of Excellence."
Well, that settled that. My destiny this year is to Focus. And maybe part of my job is to help you Focus as well. Is this you when it comes to planning, especially business planning?
I've enjoyed participating in a Facebook Group on Faux Finishing Business started by Colorado Artist, Carol Prendergast. She asked a salient question on the forum, " What is your weakness?" And several artists answered:
"Better records." "More Marketing" "Improved Bidding"
"I need to add (Cabinets, Canvas, Mural, etc...) to fit my market niche better."
Let's re-frame the original question from "What is your weakness" to "What should you Focus on?"
Not only do you have a theme but you have a goal:
Disorganized FOCUS Better Time Management
Organized Record Keeping
More efficient jobs
Lack of marketing FOCUS More Consults
Job Bidding FOCUS Confident Pricing
Finding a niche FOCUS Less Competition
Goleman's book has a nice breakdown of Focus that I think is applicable to creating a Focused Visual Business Plan and a good way to start thinking about how FOCUS might be just what you need.
This is about working with other people. How would you rate yourself in communicating with others? Do you need to FOCUS on how you motivate, persuade, or negotiate with your workers, clients, or contacts? Does your business effect your relationships with family and friends?
So as you ponder your theme word/s for your BIG IDEA book, try putting Focus or Focused in there.
If you want JOY, just think what FOCUSED JOY could bring you.
Want to build your business? How about Focused Growth?
Ready to start something new? You need Confident Focus!
You can still be Playful, Courageous, Delighted, Successful, or Grateful. I'm just encouraging you to be more deliberate about it!